This Father’s Day, Planet Fitness  is inviting dads everywhere to work something other than their careers, fatherly magic or their way through 4,000 pieces of “some assembly required” furniture; 2018 is all about working that “dad bod” with pride.

Building on last year’s buzz-worthy movement first ignited by Planet Fitness in celebration of this much-loved body type, the Judgement Free Zone® commissioned a second, national study* that further paints a picture of positivity and acceptance when it comes to praise for the dad bod. In fact, not only is this body type on the rise – with 25.1 million adult men in America (21 percent) self-identifying as having a dad bod in 2018 versus 21.5 million adult men in America (18 percent) in 2017 – but both men and women agree that it’s the ultimate badge of fatherhood and comes with a plethora of benefits – from increased confidence, happiness with physical appearance and even greater marital bliss.

Seven in ten (70 percent) people believe that dad bods are universally accepted today, and about two-thirds of women find men with dad bods both attractive (67 percent) and sexy (62 percent). In fact, 65 percent of women would rather marry someone with a dad bod than a man with a six-pack. Additional findings include:

  • Meeting Mr. Right. Seven in 10 (70 percent) women believe men with dad bods have happier marriages, and 83 percent of women believe that sporting a dad bod is a true sign of confidence.
  • A Little Extra Goes a Long Way. Sixty-two percent of men with dad bods feel that having one has improved their lives. These men feel less concerned with their appearance (43 percent), are more accepting of themselves (42 percent) and are more confident (25 percent).
  • More Than Just a Dad Bod. Women whose significant others have dad bods feel the body type helps make him an amazing father (46 percent), a provider (40 percent) and a fantastic partner (39 percent).

With all this love for love handles on the rise, Planet Fitness is now offering men around the globe the opportunity to work that dad bod not just on Father’s Day, but 365 days a year with a first-of-its-kind, limited-time calendar. From “dread lifts” to “leafing lunges,” the calendar features 12 months of laugh-out-loud exercises that show how men can use their dad bods to exercise in everyday situations and make it through the year victorious. (Sort of.)

Examples of the monthly step-by-step “work it” workouts include:

  • The Sunrise Sprint (September): After a long family-filled summer, the school bells are ringing. The first day of school is a yearly flurry that takes every bit of energy you’ve got. So, (1) wake everyone up, (2) wake everyone up again, (3) make breakfast and once everyone is ready and in the car, (4) make everyone get out of car, (5) calm crying kids, (6) calm crying spouse and (7) pretend you’re not crying, too.
  • The Leafing Lunge (October): The trees have gone bald, and this is now your problem: 74,000 wayward leaves, six awkwardly oblong paper bags and one long afternoon. First (1) make a pile in the front yard, then (2) make a pile in the backyard. After scolding kids for jumping in said piles, (3) re-rake everything, (4) make sure the coast is clear and (5) dump it all in the neighbor’s yard.
  • The Ripcord (May): They said prime the engine; you chuckled and wheeled it to the shed. Months later, your grass is unruly, bees are rampant and starting your lawnmower is impossible. So, you (1) grasp cord, then (2) pull, (3) pull, (4) pull, (5) pull, (6) pull … (7) hire a gardener.

“As home of the Judgement Free Zone, we’re encouraged to see an ever-growing acceptance for the dad bod and want to encourage everyone to pass that acceptance on to themselves and others,” said Jamie Medeiros, Vice President of Marketing at Planet Fitness. “This Father’s Day, we’re excited to celebrate dads for all they do for us, day in and day out. That’s why we’re releasing a limited-time calendar to serve as a year-long reminder for how to work those bods every day with confidence. Contributing 100 percent of proceeds to benefit Men’s Health Initiative is the cherry on top in our support of men looking to achieve their health and wellness goals.”

The exclusive calendars are available for purchase now at PFStore.com for $10 each. All proceeds benefit Men’s Health Initiative, a national organization whose mission is to empower boys and men to achieve optimal health and wellness. Every dollar goes toward sustaining a supportive and empowering community for males and their families.

“There are many men out there who don’t know where to turn when diagnosing or addressing health concerns,” said Dr. Michael Rovito, Founder and Chairman of Men’s Health Initiative. “The goal of Men’s Health Initiative is to build a supportive and empowering community for males and their families to achieve optimal health and wellness. We’re honored to partner with Planet Fitness and look forward to enlisting countless boys and men to foster a culture of health as well as adopt healthy lifestyles for themselves and loved ones.”

To purchase a “How-to Guide for Working Your Dad Bod” calendar for the dads in your life or to find a club near you, please visit PlanetFitness.com.

80 thoughts on “The Dad Bod is Back!”

  1. I simply want to tell you that I am very new to weblog and certainly savored your page. Most likely I’m going to bookmark your site . You certainly have amazing articles. Regards for sharing your web site.

  2. I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.

  3. I simply want to mention I’m very new to blogging and site-building and actually enjoyed this blog. Almost certainly I’m likely to bookmark your website . You surely have great writings. Appreciate it for sharing your web site.

  4. Hello! This is kind of off topic but I need some guidance from an established blog. Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to start. Do you have any points or suggestions? Appreciate it

  5. Hiya, I am really glad I’ve found this info. Today bloggers publish only about gossips and internet and this is actually annoying. A good web site with interesting content, this is what I need. Thank you for keeping this site, I’ll be visiting it. Do you do newsletters? Can’t find it.

  6. One important thing is that if you are searching for a student loan you may find that you’ll want a co-signer. There are many scenarios where this is true because you will find that you do not have a past credit ranking so the bank will require that you’ve got someone cosign the financial loan for you. Great post.

  7. There are some attention-grabbing deadlines on this article however I don’t know if I see all of them center to heart. There may be some validity but I’ll take hold opinion till I look into it further. Good article , thanks and we would like extra! Added to FeedBurner as well

  8. I not to mention my pals happened to be reviewing the excellent things on the website and so all of the sudden got a horrible feeling I had not expressed respect to the web blog owner for them. These young boys are already for this reason thrilled to read them and have sincerely been making the most of those things. We appreciate you indeed being quite considerate and also for going for these kinds of excellent themes millions of individuals are really wanting to be informed on. My honest regret for not expressing gratitude to you sooner.

  9. I do like the manner in which you have presented this particular matter plus it really does present me personally a lot of fodder for thought. On the other hand, coming from everything that I have seen, I just wish when the comments pack on that folks stay on issue and don’t get started on a soap box regarding some other news of the day. All the same, thank you for this outstanding piece and though I can not go along with this in totality, I regard the standpoint.

  10. I think this is among the most vital information for me. And i’m glad reading your article. But wanna remark on few general things, The site style is great, the articles is really excellent : D. Good job, cheers

  11. I’m curious to find out what blog system you have been working with? I’m having some minor security issues with my latest website and I’d like to find something more safe. Do you have any solutions?

  12. With havin so much content do you ever run into any issues of plagorism or copyright infringement? My site has a lot of completely unique content I’ve either written myself or outsourced but it seems a lot of it is popping it up all over the internet without my agreement. Do you know any solutions to help prevent content from being ripped off? I’d definitely appreciate it.

  13. I really wanted to post a simple note so as to thank you for these amazing solutions you are posting on this website. My long internet research has finally been honored with good quality knowledge to talk about with my contacts. I would tell you that most of us readers are rather endowed to live in a really good site with many brilliant people with good tips. I feel rather happy to have seen your entire website and look forward to tons of more fabulous minutes reading here. Thanks once again for a lot of things.

  14. I simply want to tell you that I’m all new to blogging and site-building and honestly enjoyed this blog site. More than likely I’m planning to bookmark your website . You surely come with fantastic posts. Bless you for sharing your web site.

  15. I’m impressed, I have to say. Actually hardly ever do I encounter a blog that’s both educative and entertaining, and let me let you know, you have hit the nail on the head. Your idea is outstanding; the difficulty is one thing that not enough individuals are speaking intelligently about. I’m very blissful that I stumbled across this in my search for one thing regarding this.

  16. There are some attention-grabbing closing dates in this article however I don’t know if I see all of them heart to heart. There is some validity but I’ll take maintain opinion until I look into it further. Good article , thanks and we would like extra! Added to FeedBurner as nicely

  17. I have mastered some significant things through your blog post. One other thing I would like to state is that there are numerous games on the market designed mainly for preschool age children. They incorporate pattern acknowledgement, colors, dogs, and styles. These commonly focus on familiarization instead of memorization. This keeps a child engaged without feeling like they are learning. Thanks

  18. You’re so cool! I do not believe I’ve read through a single thing like this before. So wonderful to discover someone with original thoughts on this subject matter. Seriously.. thank you for starting this up. This website is something that’s needed on the web, someone with a little originality.

  19. Troubled persons include created a lot of advance while using the environmental safeguard. Overall health techniques of your quite a few spots have established legislation to defend the oxygen, woods in addition to seashore approaches as a way to halt the environmental carbon dioxide. Nevertheless significantly more approaches ought to be delivered to distinct up the environmental complications.

  20. Thanks a lot for providing individuals with a very marvellous possiblity to read from this web site. It really is so kind and full of a good time for me and my office co-workers to search your blog at the least 3 times in one week to learn the newest stuff you will have. And indeed, I’m just usually amazed with all the impressive suggestions served by you. Certain two ideas in this posting are in reality the most beneficial I’ve ever had.

  21. An intriguing discussion is worth comment. I do think that you ought to write more on this subject matter, it may not be a taboo matter but generally people don’t discuss these topics. To the next! All the best.

  22. Hello there, I believe your web site may be having internet browser compatibility problems. Whenever I take a look at your site in Safari, it looks fine however, if opening in I.E., it’s got some overlapping issues. I just wanted to provide you with a quick heads up! Apart from that, fantastic site.

  23. This is the perfect blog for anybody who really wants to find out about this topic. You realize so much its almost tough to argue with you (not that I personally will need to횜HaHa). You definitely put a brand new spin on a topic which has been discussed for many years. Excellent stuff, just great!

  24. Hi there, just became alert to your weblog through Google, and located that it’s truly informative. I’m going to be careful for brussels. I will appreciate in case you proceed this in future. A lot of people might be benefited from your writing. Cheers!

  25. My brother suggested I might like this blog. He was entirely right. This post actually made my day. You cann’t imagine simply how much time I had spent for this info! Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *